Privacy Policy | Simple Better Health

Introduction

Simple Better Health (“we,” “us,” or “our”) is committed to protecting your privacy and treating your personal information with care and respect. This Privacy Policy (“Policy”) explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Website”) or use any of our services that link to this Policy (collectively, the “Services”). By accessing or using our Services, you agree to this Privacy Policy and our [Terms and Conditions]. If you do not agree, please do not use the Services.

This Privacy Policy is incorporated into our Terms and Conditions. All capitalized terms used but not defined in this Policy have the meanings assigned to them in the Terms and Conditions.

If you are a resident of California, Colorado, Nevada, Texas, or another state that provides additional privacy rights, or if you are located in the European Union (“EU”) or United Kingdom (“UK”), please refer to the applicable sections below for more information on your rights.

Information We Collect and How We Collect It

We collect information about you through various means, including when you provide it directly to us, when it is collected automatically as you navigate our Services, and when we receive it from third parties.

1. Information You Provide Directly

We may collect personal information that you choose to provide to us when you:

Register for an account or create a profile with us.
Complete online forms, assessments, or questionnaires about your health and wellness, fitness goals, dietary preferences, medical history, or other related information.
Make a purchase or process a payment (e.g., payment card details, billing address).
Sign up for newsletters or marketing communications.
Request customer support or contact us with questions or feedback.
Apply for job opportunities or otherwise submit employment-related information.

The types of data we may collect directly from you include:

Identifiers: name, email address, phone number, date of birth, shipping/billing address.
Health and Wellness Information: medical history, fitness goals, dietary preferences, treatments or recommendations.
Payment Information: credit or debit card number, expiration date, verification number, collected and processed securely by our payment processors.
Profile Information: age, gender, height, weight, and similar demographic details.
Communications Preferences: your subscription settings for newsletters, promotional materials, or notifications.

2. Information Collected Automatically

When you visit our Website or interact with our Services, we may automatically collect certain information, including:

Device and Usage Information: IP address, browser type, operating system, referring/exit pages, clickstream data, page views, time spent on pages, and search terms used.
Cookies and Similar Technologies: We and our service providers use cookies, tracking pixels, tags, and similar technologies to collect information about how you interact with our Services. These technologies help us recognize you, remember your preferences, tailor content, improve our offerings, and deliver relevant advertising.

Types of Cookies Used:

Essential Cookies: Necessary for basic functionality.
Analytical/Performance Cookies: Help us understand how visitors use our Services.
Functional Cookies: Remember your preferences and settings.
Advertising/Targeting Cookies: Deliver relevant ads and track ad performance.

You can adjust your browser settings to block or notify you of cookies, but some features of our Services may not function properly if you block all cookies.

3. Location Information

We may receive general location information (e.g., city/state or zip code based on IP address) to deliver localized content, such as tailored recommendations or accurate sales tax calculations.

4. Information from Third Parties

We may obtain information about you from third parties, including:

Business partners, vendors, or affiliates who assist us in providing Services.
Analytics and advertising partners.
Social media platforms if you interact with our brand or content on those platforms.
Healthcare professionals, wellness coaches, or other entities you authorize us to engage with on your behalf.

How We Use Your Information

We use your information for various business purposes, including:

1. Providing and Managing the Services:

To fulfill your requests, process transactions, and provide personalized recommendations.
To facilitate communications between you and our support team.
To ensure our Services function properly and securely.

2. Analyzing and Improving the Services:

To understand user behaviors and preferences.
To conduct internal research and analytics, improve user experience, and develop new features.
To maintain, enhance, and troubleshoot our Services’ performance.

3. Advertising and Marketing:

To provide you with relevant content, promotions, and special offers that may interest you.
To measure or understand the effectiveness of advertising and email marketing campaigns.
You may opt out of receiving marketing communications at any time.

4. Legal and Compliance:

To comply with applicable laws, regulations, and industry standards.
To enforce our Terms and Conditions and other agreements.
To protect our rights, property, and safety, or that of our users or the public.

5. Aggregate/De-Identified Data:

We may aggregate or de-identify personal information so that it can no longer be linked to you. We may use or share such aggregate or de-identified data for research, marketing, analytics, or any lawful purpose.

How We Disclose Your Information

We may disclose your information as follows:

1. Affiliates and Subsidiaries:

We may share information with entities under common ownership or control with Simple Better Health, who will use it consistent with this Privacy Policy.

2. Service Providers:

We engage third parties to perform services on our behalf, such as payment processing, analytics, hosting, customer support, marketing, and data storage. These service providers are contractually required to protect your information.

3. Advertising Partners:

We may disclose certain identifiers (such as hashed email addresses or cookie-based data) to advertising networks and social media platforms to serve targeted ads or measure ad performance.

4. Business Transfers:

In the event we consider or undertake a merger, acquisition, reorganization, bankruptcy, or asset sale, your information may be transferred as part of that transaction.

5. Legal Requirements and Protection of Rights:

We may disclose information if required to comply with a legal obligation, such as a subpoena or court order, or when we believe it is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.

6. With Your Consent:

We may disclose your information for any other purpose with your express consent.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These may include:

Access and Portability: The right to request access to and obtain a copy of your personal information.
Correction: The right to request correction of inaccurate or incomplete information.
Deletion: The right to request deletion of your personal information, subject to legal exceptions.
Restriction of Processing: The right to request that we limit certain processing activities.
Objection to Processing: The right to object to certain processing, including direct marketing.
Withdraw Consent: If we rely on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at privacy@simplebetterhealth.com. We may need to verify your identity before processing your request. We will not discriminate against you for exercising these rights.

Authorized Agents: If you are making a request through an authorized agent, we may require written proof of the agent’s permission to act on your behalf and may need to verify your identity directly.

Privacy Information for California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). These include:

The right to know the categories and specific pieces of personal information we collect, use, disclose, sell, or share.
The right to delete certain personal information we have collected about you.
The right to correct certain inaccurate personal information.
The right to opt out of the “sale” or “sharing” of personal information for targeted advertising.
The right to limit the use of sensitive personal information for additional purposes beyond providing the requested services.

We will honor legally-required browser-based opt-out signals, such as the Global Privacy Control (GPC), to the extent required by applicable law.

Shine the Light Disclosure: We do not disclose personal information to third parties for their own direct marketing purposes without your consent.

To exercise your California privacy rights, please contact us at privacy@simplebetterhealth.com.

Privacy Information for Other U.S. State Residents

Colorado, Texas, and Nevada Residents: Depending on your jurisdiction, you may have similar rights to those in California, such as the right to opt out of certain processing activities. For Nevada residents, you may opt out of future potential “sales” of your information by contacting us.

Please contact us at privacy@simplebetterhealth.com to learn more or to exercise your rights.

GDPR and International Data Transfers

If you are located in the EU, UK, or other jurisdictions with comprehensive data protection laws, you have rights under the General Data Protection Regulation (GDPR) or equivalent laws. These include the rights described above, as well as:

The right to lodge a complaint with a supervisory authority.
Additional rights related to automated decision-making and profiling.

We rely on lawful bases to process your personal data, such as your consent, our legitimate interests, or compliance with a legal obligation. Where we transfer your personal data outside of your jurisdiction, we implement appropriate safeguards, such as Standard Contractual Clauses (SCCs).

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, enforce agreements, or as otherwise permitted by law. When we no longer need your information, we will securely delete or de-identify it.

Data Security

We take reasonable organizational, technical, and administrative measures to protect your personal information. These measures may include encryption, access controls, intrusion detection systems, and regular security assessments. However, no method of data transmission or storage can be guaranteed to be 100% secure. You use the Services at your own risk.

Do Not Track and Global Privacy Control

We do not currently respond to browser-based “Do Not Track” (DNT) signals. However, where required by applicable law, we will honor legally recognized browser-based opt-out preference signals, such as the Global Privacy Control, for certain categories of information.

Children’s Privacy

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18 without parental consent, we will take steps to delete the information promptly.

Third-Party Services and Links

Our Services may link to or integrate with third-party sites, applications, or services. These third parties have their own privacy practices, which we do not control. We encourage you to review the privacy policies of every website you visit or service you use.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the law, our data practices, or our Services. If we make material changes, we will provide you with appropriate notice (e.g., by posting the updated Policy on our Website or sending you an email notification). Your continued use of the Services after the revised Policy is effective indicates that you have read, understood, and agreed to the current version of the Policy.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@simplebetterhealth.com

We will respond to your inquiries in a timely manner and do our best to address any concerns you may have.

Effective Date: This Privacy Policy is effective as of November 2024.